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The global financial storm, let more and more people begin to rational thinking.While a common topic, it is Chinese future development should choose what kind of way?If say, we previously have confused, should now be determined: adhere to domestic demand, regression of manufacturing industry.Secretary-general points out clearly the 4 “outstanding face”, including the international financial crisis deepened, the global slowdown, the external demand decreases significantly, the traditional competitive advantage is abate, international competition is intense, investment and trade protectionism rises, the population resources environment tie enhancement, change the mode of economic development is more and more urgent.Expand inside need to give priority to, return to manufacturing industry, so decided to adjust development mode, not only to the immediate crisis, more ground is faced with the challenges of the future.Give priority to the development of advanced manufacturing industry, is through the upper end edge to lead the other manufacturing industry development, it is Chinese industry development in the future, destiny and future.At the same time, China is big country economy, not as a small economy, long-term export to the pilot, comprehensive export-oriented economy to get stable development.After a certain period “overtake the strategy”, must find the path of steady development.Only a short while ago in China, such a view popular: manufacturing is no IQ, low levels of job, the result is laborious and benefits were all others away, really high intelligence, high level is engaged in the financial industry, the financial war win.They cite a variety of data, shows that China is engaged in manufacturing industry is how to “lose”.Recently, the New York Tourism Bureau said, they are trying to open the Chinese market to rescue the economy, New York each are big attractions also launched its Chinese service.In their own words, “Chinese consumption capacity is very strong”.According to the report, Chinese tourists each year in the United States tour on total expenditure already amounted to 1500000000 dollar.And went to Europe for Chinese tourists, the average consumption of high amounts to 1359 dollar.Chinese tourists can not be underestimated the purchasing power and China’s huge economies of scale and its rapid growth, where Erlai?Not on borrowing, ahead of consumption or “be equal to anything” financial tool, largely, on the cheap “made in China”, is a room in the reform and opening up in the rapid rise of the factory, as the entity economy represented by the manufacturing industry.In the United States, the outbreak of a violent storm of financial crisis, the root cause is the fictitious economy and hypostatic economy weakening the extreme expansion.In the economic life, is to spend far more than the actual wealth.Virtual economy plays the role is more fuse.The manufacturing industry is a country wealth is the foundation, has never been so.In the early 200 years ago, the United States of America’s first treasury secretary Hamilton, was submitted to Congress. “About manufacturing industry report”, clearly pointed out: “not only a national prosperity, but also a national independence and security is greatly with a manufacturing boom together.”Specific in light of china.China is still a country in be in industrialized process.Therefore, the manufacturing industry in a longer period of time will still be an important part of the development of Chinese economy.Should take advantage of export earnings in foreign exchange reserves to improve manufacturing technology level and product competitiveness, rather than blindly copy the western experience especially so-called advanced mode of virtual economy.In fact, in the United States of America and other developed countries, the financial service on behalf of the fictitious economy develops, also be rooted in its mature entity economy and perfect market mechanism, is in its fully realize industrialization of soil and cultivated, not accomplish at one stroke.

And all this, only China online shopping development is the beginning of the history.In the United States, this year of network shopping transaction volume will reach US $100000000000, accounting for 6% of the total amount of retail industry; in the south, this year’s sales will reach $20000000000, accounted for the total retail sales of 12%; and at present in China, the network shopping only to the retail industry 0.6%, has not truly become China’s retail organic component part.

Dunhuang chief product officer car product perception that, due to the needs of online shopping market continues to expand, in 2008 2007, in the online shop number have also rise.Some netizens have sales network as their main income.

10 years ago, Alibaba [20.15 - 0.25%] advocate enterprises become “net”.”Now the network has begun to use e-commerce platform to manufacturing, sales are communicated, into a consumer-oriented commodity circulation system, in time to meet consumer demand for personalized platform.”Alibaba chairman of the board, Ma Yun argues, the next 5 years, alibaba will promote and advance “net goods” force.

Net goods for small and medium-sized enterprises to provide a kind of domestic sales channels, channel construction, brand construction to lower the threshold, making small and medium enterprises to build the brand “long tail” were developed.Many online store from a Bibi trading cumulative has created the foundation for a certain brand, begin to evolve into brand net goods stage.

Net goods found way diversity, can be OEM manufacturing enterprises to set up an online brand; can also be a traditional company to network channels to create a proprietary “net goods” brand; or completely from the Electronic Commerce started, create independent net goods brand business.

Taobao data display, the set up shop on the net marketing cost than traditional line store 55% lower cost can be reduced, channel 47%.These lead to the same goods online and off channel 20% to 30% of the price difference.

Alibaba group chief of staff Ceng Ming said, through the net goods will get through to CBBS e-business ecosystem — C (consumer); B (channel); B (manufacturer); S (service), consumers and distributors in Taobao transaction, by B2B continuously for the channel to supply, then the channel again the individual consumer demand to manufacturers, and try to guide.At the same time, S is a service, the B service or C service.While all transaction mode are inseparable from the payment of treasure, the Ali group formed CBBS.

And Alibaba will also be the ten anniversary of the establishment of specialized host network trade fair.Let supplier and net goods to domestic platform under the line. “”.

In the Chinese electronic [0.96 5.50%] business association director Zhao Tingchao looks, Chinese manufacturing industry through the network distribution and retail network to build brand is a new outlet.The future may have in the electronic commerce network retail market appears a lot of individual brands, these small and medium-sized brand sales will cling to the network channel.

“After several years of development, now the batik fabric flower refurbishment fast, technical difficulty is great, merchants on product precision requirements are very high, from fabric appearance, fabric hand feel product packaging is more and more captious.”Jining Ruyi printing and Dyeing Company Limited assistant general manager Wen Lei introduced domestic batik development said, most of the domestic printing and dyeing enterprises producing wax printed products from OEM processing begins, a lot of enterprises to the passive situation in OEM processing.Prior to 2000, wax printing fabric market has been Holland, Britain, Nigeria and other countries more than a dozen manufacturers control, and batik products yield is extremely low, technology strict blockade.To break this passive situation, domestic enterprises efforts in technology, technology and design innovation, at the same time, actively implement the brand strategy for promoting.More than eight years, most of Africa in the end and a small number of high-end real wax imitation wax printing fabric market and has been China enterprise possession, Phoenix, Ruyi, brand reputation in Africa market.Chinese batik products with its bold design style, bright color combinations into Africa and Africa market, national costumes and scenery all blend into one harmonious whole. By Africa, sought after by consumers.But because in recent years domestic batik industry productivity growth, the industry product prices decline, together with domestic batik products main export to the continent of Africa in this financial crisis was a severe shock, Chinese enterprise is badly in need of stable market, develop business opportunities for.

According to Wen Lei, the company from on 90 time begin the century production for the Africa market imitation batik fabrics, 2002 really batik products development, production.In 2002, the monthly production capacity of 400000 meters of batik fabric, now a monthly production capacity of 6000000 meters.Batik fabric production accounted for the company’s total output of more than 80%, 100% sold to africa.In Wen Lei’s view, he said, “now the batik products market is a buyer’s market, competition is more and more intense.Especially in raw materials prices, labor costs increase under the influence of other factors, domestic enterprises need to further enhance the ability of technological innovation and brand influence, a solid international terminal market, to develop high-end market, at the same time continue to vigorously promote energy-saving emission reduction projects.”

Character image

The reporter contacted many entrepreneurs, Chen Ronghui is one of the few to have experienced failure no taboo to a person. Chen Ronghui’s business history from the beginning of 1979, at that time, the junior middle school has not graduated he carries 500dollars to Taiyuan to sell the cloth, and then find the local shoe market there are enormous business opportunities.

After returning home, he embarked on a shoe factory, although just started production of leather shoes style is not much, but in the market is popular. From the market to taste the sweetness of the Chen Ronghui, began to prepare to exhibit boxing foot greatly, but a mistake makes him hard to fall a tumble. ” The Taiyuan market popular pointed shoes, customers asked me if I could produce such shoes. Come back to discuss, technician think patten last sharpened to a point on the line, I promise.”

The first batch of 500double pointed shoes to the Taiyuan market, market sales volume is very good indeed, less than a week sold. But ten days later, the return of all500pairs of shoes. Originally, due to technical personnel of expert, shoe heel front sharpened, not properly extended, shoes are size 41customers had to wear the number 43. That year, he was at a loss, also subsequently closed shoe factory.

Shoe factories closed down so that he is at home for the first half of the year. He then discovers that his Jinjiang Hong Zhaian, every day, the people of Wenzhou to buy a lot of leather, and then Jinjiang footwear industry has started, but because no local tanneries, leather materials used are from Wenzhou, found from the leather business Chen Ronghui once again pulled business banner.

By the end of 1984, below the support of family, he pulls the village a few friends and relatives, to run Jinjiang’s first leather processing plant. But everything is hard in the beginning, the first half of the year, due to poor equipment, technical quality, product quality is not up to the requirements of the customer returns, more than half of. Faced with this dilemma, a few shareholders have the withdrawal request, leather factory once again facing closure.

At this time Chen Ronghui is already determined in the leather industry grounded. “I am that leather in this industry, the market is very big, so long as I put the quality, service, delivery to do, we had no business.”

” I urge those shareholders to run the factory must adhere to, but they still insist on exit, so I had to use means of bid to buy their shares.” Recall that a variety of, now in the leather industry accomplished Chen Ronghui said with emotion:” that the matter will not easily give up, sometimes you should like the ancients said, ‘ insist green hill to be not loosened ‘.”